Marketing

We in subteam Marketing are in charge of the non-technical organization of the team, as not only engineering know-how is required in Formula Student.

 

Statics

 

The events of the Formula Student do not purely consist of disciplines where the racecars are driven. In the business plan presentation, we develop a marketing concept for our vehicles and present it to a number of industry representatives who act as jurors and potential investors. From the idea to the financial concept and the marketing - all components have to be considered. In the Cost Report, all parts that are installed in our prototype racecars have to be listed with the corresponding costs and manufacturing processes. In the discussion with the jurors, we then have to prove our understanding of the costs and the production.

 

Sponsoring

 

A racecar is not built solely by manpower and motivation. Our most important resource is the material and financial support of our partners. The sponsoring representatives in marketing look after our current sponsors and work towards gaining new partners. Only through our partners, are we able to cover our total annual costs.

 

Event Organisation

 

Every spring, we present our three new racecars to the Formula Student world. The big event with over 700 visitors requires a lot of planning. In addition, there are events such as the networking day and various fairs throughout Europe where we present ourselves to the public.

 

Design, Public Appearance, Photo & Film

Ensuring a professional and uniform appearance by designing a corporate identity is the task of the design manager. In addition to the creation of print materials, such as flyers and posters, it is also about the preparation of photo and video material. Also, a professional appearance on our social channels and the creation of a newsletter for our sponsors is the responsibility of the design manager.

 

Tasks in the past seasons:

  • Public Appearance

  • Business Plan

  • Cost Report

  • Design

  • Event Organisation

  • Photo & Film

  • Sponsoring

©2020 by KA-RaceIng e.V.